Following the footsteps of his grandfather and father Shri. Chanda Parameshwar Rao, joined CAP in 1987 and slowly commenced retailing of jewellery and trading of old gold jewellery in Andhra Pradesh. He played a key role in initiating import of gold in south India through NA under OGL and SIL (schemes by govt of India) during 1996.
Srinivas Rao son of Shri. Chanda Narashima Rao joined the business in the year 1994. After retailing of jewellery and trading of old gold jewellery established a retail jewellery outlet in the name of M/s CHANDA JEWELLERS in General Bazaar, Secunderabad.
Seeing family involved in jewellery trading, Venkatesh son of Shri Chanda Parameshwar Rao has joined CAP in the year 1999. He has strengthened the company by effectively handling financial and marketing aspects. He is the one who has transformed the company from family business CAP to CapsGold Pvt. Ltd. in the year 2009.
Son of Shri Chanda Parameshwar Rao, Sudhir had joined the family business in the year 2000. Working under the guidance of his father and brothers, he has created his own mark in the business and played a significant role in handling assets of the company. He holds a key role in establishing the jewellery flagship store, Kalasha Fine Jewels.
Inspired by family legacy, Chanda Abhishek has joined the family business in the year 2011. Under his guidance company adapted “Change Management” and made technological advancements to match evolving market dynamics. He was instrumental in expanding the bullion business to Karnataka & Tamilnadu. He played a vital role in diversification by setting up jewellery flagship retail store "Kalasha Fine Jewels" in Hyderabad and also expansion of retail stores in Vijayawada & Bengaluru.